By nature of the game, everyone wants ladders and no one wants snakes, but that really just feels natural. Who would prefer a snake to a ladder? The ladder lets you get AWAY from the snake and the snake just... slithers.
With a little arts and crafts magic, you can turn this game into the physical representation of the idiom 'getting your ducks in a row'. And then win with those ducks. Win for those ducks. They deserve it.